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Book Reviewsđź“–Â Learning Objectives
Even if your team is more spreadsheet than storyboard, these rules still apply.
1. Create a Culture of Candour
- Psychological safety is essential, people must feel safe to speak up without fear.
- Use techniques like “Braintrust” meetings (frank, respectful feedback from peers) to surface problems early and improve creative output.
2. Manage for Uncertainty, Not Control
- Creative work is messy and unpredictable, trying to control every step kills innovation.
- Embrace ambiguity and focus on guiding principles, not rigid processes.
3. Prioritise People Over Ideas
- Great ideas don’t make great companies, great people and great teams do.
- Invest in hiring people who are both passionate and collaborative, then trust them.
4. Fail Early and Learn Fast
- Don’t fear failure, it’s a natural part of creativity and innovation.
- Encourage frequent testing, feedback, and iteration. “Be wrong as fast as you can.”
5. Protect the Creative Process from Ego and Fear
- Leaders should model humility, invite dissent, and reward vulnerability.
- Mistakes should be treated as learning opportunities, not sources of shame or punishment.
6. Balance Art and Business
- Creative organisations must honour both artistry and accountability.
- Decisions should serve the story (or product) first, then the budget and schedule, not the other way around.
7. Keep the Startup Mentality Alive
- As organisations grow, bureaucracy and inertia threaten creativity.
- Constantly challenge assumptions, eliminate unnecessary rules, and refresh processes to stay nimble.
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